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The Modules

1. Advanced Direct Marketing Fundamentals
2. Buyer Behavior and Research
3. Database Marketing, CRM, and Analytics
4. Direct Mail The Workhorse of Direct Marketing
5. Creative Strategy
6. New Media and the Design of Information
7. The Business of Direct Marketing
8. Direct Marketing Applications
9. The Strategic Challenge in Direct Marketing



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VCU School of Mass Communications           The Direct Marketing Association                        Direct Marketing Educational Foundation


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