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Anne Schaeffer
Managing
Director, The Interactive Marketing Institute
Anne Schaeffer is an experienced direct marketing education professional - and practicing direct marketer. After earning her BA in secondary education and English, she joined the Direct Marketing Assocation (DMA) as part of the then fledgling Education department. Over the next 20 years, Schaeffer worked in the seminar, conference, marketing, membership, operations and councils areas. In every role, she was involved in delivering the best content, in the most appopriate format, for all direct marketing learners, be they junior or senior, consumer or business-to-business, small company or large, domestic or international.
She was instrumental in creating the DM Certificate, the Insurance DM Certificate, and the SEM Certificate as well as bringing more than 30 courses to the curriculum of the DMA.
Schaeffer has a BA in Secondary Education and an MBA in Marketing from Bernard M. Baruch (CUNY),. In addition to her role as Managing Director of IMI, Schaeffer is the Membership Director of the Direct Marketing Idea Exchange, a marketing consultant to the American Institute of Chemical Engineers and Interactive Marketing Solutions, as well as a consultant to Education Dynamics.
Pamela Kiecker, Ph.D.
Executive
Director, The Interactive Marketing Institute
Head
of Research and Issue Analysis, Royall & Company
Pamela Kiecker
joined Royall & Company as Head of Research and Issue
Analysis in January 2003.
Royall & Company is a Richmond-based direct
marketing agency that assists colleges and universities
with undergraduate student recruitment.
Dr.
Kiecker retains her positions as Professor of Marketing
and Executive Director of the Interactive Marketing
Institute (IMI) in the School
of
Business
at
Virginia
Commonwealth
University.
IMI offers a full array of educational programs
and consulting services focused on direct and
interactive marketing, including a graduate-level
professional direct marketing certification, marketing
research services, and cyberbranding and website
usability testing. Dr.
Kiecker founded IMI during her tenure as Chair of the
Department of Marketing and Business Law at Virginia
Commonwealth
University
and
served as administrative head of the department from
1996 to 2002.
Dr.
Kiecker has a Ph.D. in Business Administration from the University
of Colorado
at Boulder, an MBA
from Minnesota
State
University,
Mankato,
Minnesota, and a
B.A. from Carleton
College,
Northfield,
Minnesota.
Her
areas of teaching expertise include consumer behavior,
integrated marketing communications, and marketing
research. Her
research interests include communications effects,
interactive marketing, survey research methods, and
international marketing strategy.
Prior
to joining the VCU faculty, Dr. Kiecker was on the
graduate faculties of Texas Tech
University, University of Calgary, Albert, Canada,
University of St. Thomas in St. Paul, Minnesota, and
Minnesota State University, Mankato, Minnesota.
Within her academic appointments, she also served
as Research Analyst for the Business Research Division
of the
University
of
Colorado
at
Boulder,
Research Fellow with the Texas Wine Marketing Institute
at Texas
Tech
University, and Research Director in the Survey Evaluation and
Research Laboratory, Center for Public Policy,
Virginia
Commonwealth
University.
Dr.
Kiecker has published more than 50 articles in academic
and trade journals, including the Journal of the Academy
of Marketing Science, Journal of Business Research,
Psychology and Marketing, Marketing Letters, and the
Journal of the Market Research Society and received
research grants from the Fulbright Commission, U.S.
Department of Commerce, U.S. Department of Education,
the World Bank, AOL, and the Virginia Center for
Innovative Technology.
She has won numerous awards for her research, is
a frequent keynote speaker for professional business
organizations and events, and has enjoyed diverse
consulting relationships over the past twenty years with
a variety of organizations including direct marketing
agencies; retail businesses; financial, health care, and
real estate services; non-profit associations; and
consumer packaged goods firms.
She has participated in academic programs and
consulting projects in Scandinavia,
Eastern and Western Europe, the United Kingdom, Canada,
Mexico, Central and South American, Egypt, Indicate,
Malaysia, and Australia.
John
B. Adams, Jr.
John
B. Adams, Jr. is Chairman and CEO of The Martin Agency,
the largest and most prestigious advertising agency in
the Southeast. Under Johns leadership, The Martin Agency
has grown to national prominence, representing such
brands as UPS, Hanes, Olympus, and Coca-Cola and
Seiko.
Chris Costello
Chris
Costello is Founder and President of Bubbafuss, LLC, a
character-based childrens brand. Prior to founding
Bubbafuss, Chris was Director of Consumer Marketing
Strategy, Creative Integration and Creative Development
for Capital One. He has a degree in Film and
Broadcasting from Boston
University.
Chris began as Founder and Principal of Pentangle
Productions in Boston, where he was the firms Head Writer and in-house
Director. From there, he moved into advertising, landing
a job as copywriter with KK&M in Boston,
where he won numerous creative awards including a One
Show award for a print ad selling a machine that folds
paper. His first foray into Direct Marketing was
with Bronner, Slosberg, Humphrey (now digitas) in
Boston. He worked on such clients as AT&T, American
Express, Federal Express, Fleet Bank and Disney Vacation
Club. He was on the core team that launched both
the American Express Membership Miles program and
Disneys Vacation Club timeshare property. He left
Bronner as Associate Creative Director in 1993.
Bitten by the interactive bug and seeing the
possibilities of this new medium, he joined Redgate
Communications as Creative Director. Highlights
include the creation of an interactive sales and
marketing CD-ROM for Gartner Group, and a sales and
booking tool for Marriott Vacation Club agents.
AOL came along and bought Redgate and Chris stayed on
for 3 years working with a small team of 4 designers to
create the AOL online advertising sales system and to
launch Sprint on AOL, at the time the largest online
contract in history. Chris team also launched AOL
Studios, the companies Venture Capital arm.
Getting back into Direct Marketing, Chris joined Hill,
Holliday Direct as VP/Creative Director. Clients
included Harvard Pilgrim Healthcare, john Hancock
Insurance, Great Plains Software and Humana Healthcare.
Chris led the creative effort to land First Union Bank
as a client, the largest client win in Hill, Holliday
Direct history, and one of the largest wins in the
history of the agency. After Hill Holliday, Chris
went back to the web as Creative Director at Circle.com.
Highlights include launching the new Verizon site after
the merger of Bell Atlantic and GTE; and working with
the team to launch truth.com, the youth focused
anti-smoking site.
He joined Capital One in 2001 as Director of Creative
Development, leading a creative team of 95 full time
associates and an average of 35 freelancers. He
moved into his current position in November 2003.
Matt Cottam
Matt
received Bachelor of Fine Arts (BFA) and Bachelor of
Industrial Design degrees (BID) from Rhode Island School
of Design (RISD). Matt's BID thesis work at RISD was to
conduct human-factors research with the Habitability
Design Division of NASA. From 1998 to 2003 Matt was a
Core Instructor at the Fraunhofer Center for Research in
Computer Graphics. Since 1999 he has been a member of
the Part-Time Faculty at RISD; he has taught critical
human-centered design and human-computer interaction
design for the departments of Industrial Design, Graphic
Design, Photography, and The Digital Media Graduate
Program. From 2005-2006, Matt taught collaborative
studio courses between the Departments of Industrial
Design at RISD and Engineering at Brown University. Matt
is nationally registered as both Emergency Medical
Technician (EMT) and National Ski Patroller and many of
the courses that he teaches involve emergency and
disaster preparedness, response and recovery issues.
Matt has chaired conference sessions, lectured,
published and led workshops internationally on topics
including information design, physical computing,
collaboration strategies for engineers and designers,
humanitarian applications of design, and design for
extreme environments. Matt co-founded Tellart and serves
as it’s Creative Director—he works closely with
clients using information architecture and design
methods to discover challenges, find opportunities for
design, and build design strategies and processes. Matt
also continues to teach Advanced Design Studios for both
Undergraduate and Graduate programs in the Industrial
Design Department at RISD. Matt’s current research and
course topics involve design for Search and Rescue and
Disaster Medicine.
Peter
Coughter
Peter
Coughter is President of Coughter & Company, a
consulting firm located in
Richmond, Virginia. Mr. Coughter's work is centered around the notion that
organizational development, leadership enhancement,
management communication and strategic planning are all
integral components of an organizations marketing
agenda.
Peter
works with a wide variety of companies, including travel
and tourism, high technology, financial services,
economic development, educational organizations,
manufacturing, real estate, as well as marketing and
advertising firms in order to help them, and their
employees realize their full potential.
Accredited by the American Association of
Advertising Agencies as an agency search consultant,
Peter is often called upon to assist advertisers in
identifying and hiring advertising and marketing
partners. His
unique approach to the agency search process has been
applauded by both advertisers and advertising agencies.
Peter
also works with selected advertising agencies to help
develop comprehensive new business development programs,
provide assistance on individual new business
development projects, develop strategic plans for the
agency, and design and implement staff development
programs, particularly in the area of presentation
skills. He
is a member of the Adjunct Faculty at Virginia
Commonwealth
University's nationally renowned AdCenter.
Prior to founding Coughter & Company in June of 1995, Peter served
for 20 years as President of Siddall, Matus &
Coughter, Inc., one of the Southeast's most respected
advertising and public relations firms.
During that time he developed a reputation as one
of the advertising industries finest strategic
communicators. His
account experience ranges literally from aerospace to
zoos, with particular emphasis in travel and tourism,
and his work has been honored by The American Marketing
Association, The One Show, The Clios, Communications
Arts, and the American Advertising Federation, among
others. Peter
is a former winner of the Richmond Advertising Clubs Man
of the Year Award, and the American Advertising
Federations Silver Medal Award for contributions to the
advertising industry.
Peter holds a B.A. from Providence College and an MS from
Syracuse University.
Mike
Daitch
Mike Daitch is a graduate of Northeastern
University
where he got his BS in Marketing with a concentration in
communications. His career has taken him from college
textbook publishing to Financial Services Marketing
Communications to Interactive Advertising. He is
currently a Creative Director at Euro RSCG 4D, one of
the largest online advertising agencies in the world,
where he has lead creative teams on a wide variety of
corporate accounts from the introduction of Verizon.com,
to bringing Pepperidge Farms iconic Goldfish character
to life online.
Mike's client roster includes: American Express,
AOL, The Campbell Soup Company, First Union, Ikea,
Lexmark, Pepperidge Farm, Putnum Financial,
and Verizon (among others).
When Mike was little he used to love to get all hopped
up on sugary cereal, sit in front of the tube and watch
Saturday morning cartoons. His mom would always yell,
Youre going to rot your teeth out with sugar, and melt
your brain. Years later he is a big advertising
executive for Euro RSCG 4D (one of the world's largest
online advertising agencies), hes exchanged his
television for a computer, sugary cereal for a quad
espresso, and it turns out his mom was right he does
indeed have a mouth full of fillings. At 4D Mike uses
his experiences from his earlier career things like
creating direct mail for college textbook publishers and
the financial service newsletters you find stuffed in
with your 401K statements to help him lead creative
teams on projects like the introduction of Verizon.com,
and bringing Pepperidge Farms Iconic Goldfish character
to life online.
Frank J. Franzak
Frank Franzak received advanced degrees in marketing and business
administration from Virginia Tech (BS) and the University
of
Maryland, College Park
(MBA, PhD).
His dissertation evaluated the impact of state distilled
spirits regulations on consumption and revenue, applying
a structural equation modeling technique. In 1986,
following a period as Lecturer and Assistant Professor
at the School of Management of Boston College, he
accepted a tenure track position as Assistant Professor
of Marketing at Virginia Commonwealth University. In
1992, he received tenure and was promoted to Associate
Professor of Marketing. In July 2002 he became
Chair of the Department of Marketing and Business Law in
the
School
of
Business
of
Virginia
Commonwealth
University.
Dr. Franzak has published numerous papers in marketing and management
journals, including the Journal of Public Policy and
Marketing, Journal of Consumer Marketing, Journal
of Management, and Journal of Product & Brand
Management. He has presented his research at
the major conferences in his field. His primary
research interests include new product development,
global marketing strategy, marketing technology
products, and public policy evaluation. Current
research is investigating product development
participation by multiple members of the value chain and
privacy/security issues in the electronic marketplace.
He has participated on editorial review boards for
journals, conferences, and has done grant reviews for
government agencies in the U.S. and Canada. He is a
member of the Board of Directors of the American
Marketing Associations Global Marketing Special Interest
Group, serving as newsletter editor.
He has taught both graduate and undergraduate courses, and is active
in VCUs Fast Track Executive MBA program and the
Interactive Marketing Institutes program for
Professional Direct Marketer Certification.
Teaching assignments have included product development
and management, marketing management, international
marketing strategy, marketing principles, and marketing
research. Special topic presentations have
included best practices for product development,
technology forecasting, creating a climate for
innovation, the market orientation as a culture, and a
marketing management simulation exercise. He
regularly oversees teams of students conducting Global
Market Research (GMR) projects for Virginia-based
companies seeking to start or expand export operations.
Five of these GMR projects have received the Governors
Award for Excellence from the Virginia Economic
Development Partnership (VEDP). From May 1998 to
January 2001, he served as Faculty Advisor to VCUs Fast
Track Executive MBA Program. Responsibilities of
this position included developing and managing the
continuously changing curriculum for a theme-based
program.
In
addition to VEDP, professional affiliations include the Capitol
Area
Small
Business
Development
Center, the Business
Development Committee of the Metropolitan Richmond
Chamber of Commerce, the Virginia Chapter of the
American Heart Association, and the Massey Cancer Center
of Virginia Commonwealth University. Memberships
include the American Marketing Association and the
Product Development & Management Association.
Jonah
Gitlitz
Jonah
Gitlitz served as CEO of
The Direct Marketing Association from 1985 to 1996.
During his tenure, DMA doubled in size and expanded its
services dramatically. Jonah was inducted into The
Direct Marketing Hall of Fame in 2002.
Heather
M. Harvey
As
the Director of Interactive Marketing for SnagAJob.com,
the nations leading hourly job site, Heather is
responsible for driving traffic to the web site through
search engine optimization, affiliate programs and other
online partnerships and programs.
Heather
has eighteen years of corporate and consulting
experience focusing on strategic marketing, project
management and finance across industries including
education, tourism and non-profit.
Prior
to joining SnagAJob.com, Heather was a Senior Marketing
Consultant developing strategic marketing plans for
clients in a variety of industries.
Prior to this, Heather worked for Whitlock
eBusiness Solutions as a Marketing Strategist in the
User Experience Group, designing and implementing
customer-centric solutions across multiple channels such
as Web interfaces and integrated marketing
communications. Heathers
clients included The Colonial Williamsburg Foundation,
The University of Virginias McIntire School of Commerce,
Wintergreen Resort and The Federal Reserve.
Heather
began her professional career with Peat Marwick Thorne (KPMG)
in
Toronto, Canada
as a public accountant where she worked for four years
in audit, tax and management consulting.
She became the Controller and Director of Finance
for Kasten Chase Applied Research, a technology company
based in
Toronto; and was responsible for the management of all aspects
of financial reporting and budgeting.
In 1996, Heather moved with her family to Richmond,
Virginia.
Heather
holds a Masters of Business Administration from the
College
of
William
and Mary, where her focus was on Marketing and
E-commerce, and a Bachelors of Business Administration
from
St.
Francis
Xavier
University
in
Nova Scotia, Canada. She has
also earned her professional designation as a Chartered
Accountant from the Institute of Chartered Accountants
of Ontario, Canada.
Scott
Hildebrand
Scott
Hildebrand is the former Vice President of Direct Marketing for
Capital One and was responsible for their direct
marketing operations. Before working at Capital One, Scott was Vice President
at Epsilon, a pioneering Database Marketing firm owned
by American Express.
Scott serves on the DMA's Board of Directors.
Jon B. Hill
Jon
Hill is in the business of creating solutions for
serious organizational problems. He is an expert at
leveraging cutting edge technology to reengineer
operations and institute technologically advanced
systems for financial and managerial analysis, decision
making, and reporting. He helps businesses identify
their information needs and implement tools that enable
them to define the resources necessary for delivering
products and service in a timely and cost-effective way.
Since
2000 Jon has been president of Omega Business Solutions,
a private consulting business with a broad range of
clients, including individuals, start-up businesses, and
mid-to-large companies. His assignments have included
designing and implementing a plan for integrated
profitability reporting for Wachovia Securities,
assisting a $15 million technology manufacturing
enterprise with an exit strategy, and creating business
information requirements for a $250 million aggregate
company.
Jon was director of development for Computer Associates
in Islandia, NY, from 1998 to 2000. His role there was to develop,
sell, and implement a business profitability suite of
products. From 1992 to 1998 he served as profitability
manager on the Retail Profitability and Analysis Team at
Wachovia Bank in Richmond, VA. One of his major
contributions there was assisting the bank to secure a
competitive advantage by designing and implementing a
decision-support system used by the sales force for
predictive analyses. Prior to his tenure at
Wachovia, he held leadership positions at Coopers &
Lybrand, A.H. Robins Company, and the State of
Virginia
all located in Richmond,
VA.
Jon
holds a Master of Business Administration as well as a
Bachelor of Science in Accounting and Information
Systems from Virginia
Commonwealth
University. He is on VCU’s
School
of
Business Alumni Association Board, President of VCU’s Fast-Track MBA Alumni
Association, and an active member of the
Institute
of
Management Accountants.
Jon
believes that knowledge and information are most
valuable when they are shared. He shares his knowledge
with his clients and with students in the traditional
MBA program at the University
of
Richmond
and the executive MBA program at Virginia
Commonwealth
University
where he serves as an adjunct professor. He also teaches
two out of the four modules in the CPA review class
through Kaplan CPA Review. Jon has published many
articles on strategic cost management and the balanced
scorecard and is a frequent lecturer at national
symposiums and conferences. He is the father of a
daughter and son, grandfather to Alex (7) and Mathew (5)
and an avid rugby player (old boy).
David John
Dave
has been in the field of direct marketing media
management for more than 23 years on both the client and
agency sides. With a specialization in direct response
television, Dave has built the in-house media
departments of several blue-chip direct marketing
companies and agencies, developing winning multi-media
strategies and executions for a myriad of products and
services.
As
the Director of Broadcast Media for Colonial Penn Group
from 1982 to 1988, Dave migrated business from several
New York
media shops and built the companys in-house media
department, billing as much as $12MM per year in DRTV
and print media for the companys various lines of
insurance. From there, Dave went on to The Franklin
Mint, serving as Director of U.S. and Canadian Broadcast
for this leading direct marketer of consumer
collectibles. This was followed by a stint at Devon
Direct, a major direct marketing advertising agency,
where Dave spearheaded the development and execution of
direct marketing media strategies for the agencys
telecommunications, retail and consumer services
clients.
As Sr. Vice President of Media Services for DMW
(formerly The McClure Group), Dave spent nine years
building and refining a state-of-the-art media division
that serviced the multi-media needs of more than 20
direct marketing clients. During that time, Dave was
instrumental in developing many innovative media
strategies and tactics designed to improve clients test
findings and rollout results. In 2002, Cesari Response
Television (CRTV), a leading long-form media company
headquartered in Seattle, hired Dave to establish and build their first-ever
short-form media division. Here, Fortune 500 companies
such as Clorox learned the value of short-form DRTV as a
cost-effective and accountable supplement to their brand
awareness initiatives.
A
frequent industry speaker and presenter, Dave has
chaired seminars on direct marketing around the country
and most recently lectured at Virginia
Commonwealth
University
in
Richmond, VA
on the power of DRTV. He authors a periodic series of
articles on DRTV strategies called AirTime, now
published as a regular feature in Response magazine, a
leading trade publication.
Robert
Kam Kamerschen
Robert
Kam Kamerschen has had an outstanding business career
spanning over thirty years. Kam has been CEO of DIMAC
Corporation, CEO of ADVO, Inc., President and CEO of RKO/Six
Flags Entertainment, President and COO of Marketing
Corporation of
America
,
and EVP and Sector Operating Executive for Norton-Simon.
George
Kerney
George Kerney
has 20 years of experience with
the US Postal Service. He is currently a Mail
Piece Design Analyst, providing technical assistance on
mail piece design, including design characteristics and
readability irregularities. He works with business
mailers, envelope manufacturers, printers, advertising
agencies, and graphic artists to ensure data accuracy,
address readability, bar code readability and automation
compatibility. His area of expertise includes
assigning unique Zip+4 codes and providing camera-ready
artwork for Business Reply mail and Courtesy Reply Mail
postcards and envelopes.
Krzysztof
Lenk
Krzysztof received an M.F.A. in graphic design
from the
Academy
of
Fine
Arts
in
Cracow
(Poland).
Before coming to the United
States, he worked as a designer, art
director, and consultant for clients in Poland,
France,
and Germany
Since 1982, he has been a professor of graphic design at
the Rhode Island School of Design, specializing in
information design and typography. Between 1990 and
2000, Krzysztof was Creative Director at Dynamic
Diagrams, a consulting company specializing in
information and interface design for print and
electronic media. The firm's clients included Netscape,
Harvard University, IBM, Microsoft, The United States
Holocaust Memorial Museum, Merrill Lynch, McGraw-Hill,
Musée des Arts et Métiers in Paris, American Medical
Association, and Siemens Nixdorf. Projects from Dynamic
Diagrams have been published widely in professional
books and journals. With Paul Kahn, he published Mapping
Web Sites (2001), which has since been translated into
five languages. Krzysztof has served as Tellart's
principal creative consultant since 2000.
Ed Nash
Ed
Nash is an internationally recognized direct marketing
expert. Currently president of Team Nash, a strategic
consulting and creative services firm based in
New York. Ed is
author of three significant books on Direct Marketing,
including his most recent: Direct Marketing Strategy/Planning/Execution.
Anne
Richardson
Anne Richardson
has 20
years of marketing experience, including working in the
Political Office of The White House, as a speechwriter
on a Presidential Campaign, developing advertising and
marketing for Prudential Securities in New York, and
serving as the Internet Director for a multi-channel
retailer doing over $10 million/year in online sales. As
the Internet Director, Anne lead a website re-design
which resulted in the site being named one of the Top 50
Websites by Internet Retailer magazine.
Anne started Channel Marketing in 1999 to help companies
take advantage of the opportunities the Internet
presents. Her passion is to bring professional-level
Internet services to small businesses at a price they
can afford. She views her role as an educator and
evangelist first; helping businesses make sense out of
the options available to them. Once clients understand
their choices, then she acts as an outsourced Internet
Director, helping them cost-effectively gain visibility
online.
In the last year, Anne has focused in on the
possibilities that now exist for local online marketing.
She believes very strongly that if local businesses
aren't marketing online, they're missing a huge
opportunity to connect with, and sell to, customers in
their local area.
Anne is also the Publisher of the soon-to-be launched
Web2Local.com, a website providing step-by-step guidance
on how to use the Internet to reach Local customers.
Wendy
Riches
Wendy
Riches most recently served as President of the
Marketing Services network of D'Arcy Masius Benton and
Bowles, ARC Worldwide, where she oversaw 32 offices in
19 countries. Wendy has also been President of
Global
Direct Marketing and eCommerce for Hasbro and Chairman
and CEO of Ogilvy One North America.
Bill
Royall
Bill
Royall is President of Royall & Company, the leading
direct marketing agency to colleges and universities in
the area of undergraduate admissions.
Royalls clients include both public and private
institutions located throughout the
United
States
.
Kirk
Schroder
Kirk
Schroder is a partner in the law firm of LeClair Ryan
with a practice in the area of entertainment and
intellectual property law. He has served as president of
the Virginia Board of Education and vice chairman of the
Virginia Tourism Corporation Board.
Scott Sherman
Scott Sherman
has worked as
a freelance advertising consultant, but most of his
20-year ad career was in the creative departments of two
Richmond
advertising
agencies where he applied his knowledge in guiding
strategic creative and design. In 2004, Sherman
became a
member of the advertising faculty at Virginia
Commonwealth
University.
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