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The Modules

The 9-Module Certification is offered annually, beginning in September, on the VCU campus in Richmond, Virginia.

To make it easy for this program to fit your work schedule, each Module is a 2-day intensive seminar — 8:30 a.m. to 5:00 p.m. on a Friday and Saturday. The complete Certification track includes one weekend each month for nine months.

While we recommend that you take the full program in the annual sequence, Modules may be taken in any order and be spread over more than one year if necessary.

The tuition for each Module is $695, which includes all instructional materials, two continental breakfasts, two lunches, and on-site parking. When you commit to the full Certification (9-Modules), you pay only $5,595 for the entire program. You save $660, which is almost like getting one module for FREE!

Module Descriptions
Module 01: Direct and Interactive Marketing Fundamentals
Module 02: Buyer Behavior and Research
Module 03: Database Marketing, CRM, Analytics and Testing
Module 04: Creative Strategy
Module 05: Applications: Direct Mail, DRTV, Telephone Marketing
Module 06: Applications: EMail Marketing, Internet, Search and Emerging Technologies
Module 07: Business to Business versus Consumer, the Business of Direct Marketing, Non-Profit
Module 08: Ethics and Privacy, Presentation Skills
Module 09: The Strategic Challenge in Direct Marketing
See the Module Schedule.
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VCU School of Mass Communications           The Direct Marketing Association                        Direct Marketing Educational Foundation 
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