The Modules

The 9-Module Certification is offered annually, beginning in September, on the VCU campus in Richmond, Virginia.

To make it easy for this program to fit your work schedule, each Module is a 2-day intensive seminar — 8:30 a.m. to 5:00 p.m. on a Friday and Saturday. The complete Certification track includes one weekend each month for nine months.

While we recommend that you take the full program in the annual sequence, Modules may be taken in any order and be spread over more than one year if necessary.

The tuition for each Module is $695, which includes all instructional materials, two continental breakfasts, two lunches, and on-site parking. When you commit to the full Certification (9-Modules), you pay only $5,595 for the entire program. You save $660, which is almost like getting one module for FREE!

Module Descriptions
	Module 01:	Direct and Interactive Marketing Fundamentals
	Module 02:	Buyer Behavior and Research
	Module 03:	Database Marketing, CRM, Analytics and Testing
	Module 04:	Creative Strategy
	Module 05:	Applications: Direct Mail, DRTV, Telephone Marketing
	Module 06:	Applications: EMail Marketing, Internet, Search and Emerging Technologies
	Module 07:	Business to Business versus Consumer, the Business of Direct Marketing, Non-Profit
	Module 08:	Ethics and Privacy, Presentation Skills
	Module 09:	The Strategic Challenge in Direct Marketing