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Module 07: Applications--Business to Business, Consumer, and Non-Profit
Module 07 provides participants with an understanding of the differences and similarities between business to business and consumer direct marketing. Additionally, it explores the area of non-profit direct marketing, which has similarities and differences to both.
In additon, the class will receive their assignment for The Strategic Challenge.
Case Study
Participants will have an opportunity to work through cases in each of the three disciplines. |
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Module 07 faculty include Liz Young and Olivia Smith.
| The following is an abbreviated list of topics
covered in Module 07. |
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Consumer versus consumer |
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The gatekeeper |
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How to use the Internet for business to business |
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How to get and keep donors |
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How the laws differ for non-profits. |
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Introduction of The Strategic Challenge |
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