|
Module 06: The New Media and Design
of Information
In Module 06 participants will be exposed to the most current
research on how people interact with the new media. Web-based
marketing activities, consumer behavior via the Internet,
email, dialog marketing, permission-based marketing, and privacy
issues will be addressed.
The participants will be provided with a practical understanding
of this new field of information design and will learn techniques
for designing information for new media, designing information
in a way that enables people to quickly access what they need
will be the focus.
In addition, participants will learn about DRTV - where it's
been and where it will be when television and web convergence
are a reality in the form of interactive TV.
Case Exercise
Participants will be provided with a body of information
to translate into a web-based marketing program.
Developing traditional media ideas to drive people
to the web will in this challenging case. The process
of website mapping will be outlined. |
|
| An abbreviated list of topics
covered in Module 06: |
 |
Designing for the web |
|
Applying direct marketing strategy to the
internet |
|
DRTV - present and future |
|
Cybermalls and the practice of electronic
commerce |
|
Drive to web - integrating with other media |
|
Information design - how to present information
on a website to people can quickly get what they come
for |
|
In a stressed world, less is more - thinking
through the site map |
|
