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Module
Schedule
IMI Direct Marketing Certification is offered through
Virginia Commonwealth University in Richmond, Virginia.
Custom in-house programs also are available for a minimum of
15 participants.
IMI Full Certification Track begins each September and runs
through May.
Module dates for 2008-2009 certification are listed below.
Modules are held Friday and Saturday,
8:30 a.m. – 5:00
p.m.
| 2008-2009 Certification Schedule |
| Module |
Richmond Campus |
| 01 |
Direct and Interactive Marketing Fundamentals
September 12-13, 2008 |
| 02 |
Buyer Behavior and Research
October 24-25, 2008 |
| 03 |
Database Marketing, CRM, Analytics and Testing
November 21-22, 2008 |
| 04 |
Creative Strategy
December 12-13, 2008 |
| 05 |
Applications: Direct Mail, DRTV, Telephone Marketing
January 16-17, 2009 |
| 06 |
Applications: Email Marketing, Internet, Search and Emerging Technologies
February 20-21, 2009 |
| 07 |
Applications: Business to Business versus Consumer, the Business of Direct Marketing, Non-Profit
March 20-21, 2009 |
| 08 |
Ethics and Privacy, Presentation Skills
April 17-18, 2009 |
| 09 |
The Strategic Challenge in Direct Marketing
May 8-9, 2009 |
Helpful Resources:
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