Cyberbranding Centre at IMI

IMI’s Cyberbranding Centre puts your online and web initiatives to the test, with a rigorous, multi-faceted usability and functionality examination.

Our portable usability lab makes it possible to conduct tests on-site at your business or to go to where your customers are located.

We are building products to enhance the future of interactive marketing as a disciplined business practice. Our research projects explore contemporary issues in the areas of cyberbranding and usability, always with an eye to the customer interface. Our team of strategists combines a high level of technical expertise with sound, practical business management experience and training. The research output is nothing less than cutting-edge!

Find out more about what we’re doing and how the Cyberbranding Centre at IMI can unlock the potential of your online and web-based programs by contacting the Executive Director. For further information on Direct Marketing Consulting please contact our Managing Director. For further information on Marketing Research Services and the Education Programs please contact our Executive Director.