About Us

IMI is the source for the direct and interactive marketing community. Top practicing professionals, highly regarded academics, and talented students who bring an existing depth of knowledge and experience, come together at IMI to teach and to learn.

Because IMI is the center of so much dynamic, real-time marketing expertise, leading corporations also come to IMI, for marketing research and cyberbranding, from across the country and around the world.

The Virginia Commonwealth University Interactive Marketing Institute, founded in 1996, is part of the University’s Graduate School of Business. IMI’s Direct Marketing Certification is the only professional credential that carries graduate-level academic credit in Business.